Did Facebook buy Instagram? FB’s deal of the century is called IG: it cost one billion dollars and is now worth one hundred.
The purchase, desired by Zuckerberg FB CEO, is strategic because the social network of photos IG appeals to young people and is growing faster than its parent company: in five years it will reach two billion users, slightly less than those currently active on FB. If it’s not the deal of the century, it’s not far off: IG, which FB bought in 2012 for a billion dollars, is now worth 100 billion, according to Bloomberg Intelligence estimates.
Beyond hyperbole, it was a particularly lucky choice for Mark Zuckerberg’s social network, which in 2014 had also bought the instant messaging service WhatsApp for $19,4 billion (another deal that went particularly well). So, if you were wondering on when did Facebook buy Instagram and how much did Facebook buy Instagram for this article is all about the deal fo the century.
How much did Facebook buy Instagram is a question still spinning in your mind? In this brief introduction we already gave you some number but if you want more just keep on reading!
Indice
Did Facebook buy Instagram
Did Facebook buy Instagram? YES, FB bought IG back in 2012 and in fact, taking the photo-sharing app turned out to be a winning idea because not only do the users largely belong to different and younger demographic groups than those typical of those who surf through FB (particularly loved by advertisers), but also because of the very fast-growing results.
IG has just crossed the billion-user mark, with a growth of 200 million since September 2012. There are today 400 million users following Stories and IGTV, the app for watching IG television, for example videos by users up to an hour long, has also just been launched.
If you were wondering on when did Facebook buy Instagram and how much did Facebook buy Instagram for we gave you some very good number to think about. IG’s contribution to FB’s revenue from advertising exceeds $10 billion. By the end of the next fiscal year, IG could account for 16% of FB’s revenue, up from 10,6% last year, according to eMarketer.
Most importantly, IG is attracting new users faster than FB: within five years it will probably pass the two billion mark, while FB today has 2,2 billion active users on a monthly basis. This means, it doesn’t matter for how much did Facebook buy Instagram, it was the deal of the century!
When did Facebook buy Instagram
If your question is did Facebook buy Instagram the answer is yes as we said above. Do you want to know when did Facebook buy Instagram and how much did Facebook buy Instagram for?
On Monday 9 April 2012, FB announced the acquisition of IG, the smartphone application for taking and sharing photos with artistic effects with friends and acquaintances. The deal will cost the social network around one billion dollars, partly in cash and partly through the exchange of shares.
In recent weeks there had been speculation that FB might be interested in Instagram, but no one had imagined that it might decide to invest so much money, even though the application has been gathering impressive success for months. Thanks to the acquisition, the social network will be able to expand its presence in the growing photo production and sharing sector, while at the same time reaching many more smartphones with its own application.
The deal of the century, as someone called it, it costed a billion of dollars for FB nut it already worth 100 times that number! How much did Facebook buy Instagram: 1 billion of dollars nut nowadays it worth 100 billions!
What is IG?
Ok you are wondering about how did Facebook buy Instagram and When did Facebook buy Instagram. Maybe you are also wondering on how much did Facebook buy Instagram for but do you know what IG is: IG is a social network, a communication channel that allows you to interact with other people who are part of a social network and it belongs to FB Inc, the company that owns FB, the social network par excellence: for this reason, many services and functions on Instagram are linked to this site.
IG is a free application and has been on the App Store, Apple’s virtual shop for iPhone programmes, since 6 October 2010. The idea behind the application is relatively simple: you take a photo and share it with your friends, who can comment on it and put it among their favourites.
To find and keep in touch with your friends and acquaintances, IG has a search system based on Twitter and FB: you simply enter your account credentials and the application prepares a list of people you know who are already using it. The IG algorithm also works quite different: you won’t get the most popular contents for the community as you will get on your feed the most popular contents tailored for yourself!
If you are wondering on how much did Facebook buy Instagram we said above the right numbers. But if you want still to know more about the deal of the century just keep on reading this interesting article!
IG SUCCESS!
Did Facebook buy Instagram? YES and if you are wondering why the answer is an easy answer: the IG success was incredible since its own launch back in 2010: FB bought Ig in 2012, while Whatsapp became part of the Zuckerberg universe two years later, in 2014 although they have formally remained separate from Facebook, Zuckerberg has on several occasions tried to intervene in the structure of the two apps, even going so far as to clash with their founders, who have since left the company.
Despite the fact that until few week back in 2010 it was only available for iPhones, IG has achieved considerable success, surpassing 30 million subscribers in about a year and a half. in 2011 the company made available the long-awaited version for smartphones using Android and the application was downloaded a million times in just 12 hours.
Since it has existed, Instagram has managed the sharing of more than a billion photographs and recently announced that 5 million new photos are uploaded every day. Likes on photos are growing at a rate of 575 per second, and there are also 81 new comments every second. The company that produced the IG applications has 13 employees.
When did Facebook buy Instagram and how much did Facebook buy Instagram for? as we said above the deal cost to FB 1 billion of dollars and it happened in 2012 when IG started to be the most popular photo sharing social network on the market: that the reason why if you are wondering on how much did Facebook buy Instagram and you think 1 billion was too much you are getting wrong my friend!
How much did Facebook buy Instagram for: the announcement
Did Facebook buy Instagram? YES, and if you are wondering on when did Facebook buy Instagram and how much did Facebook buy Instagram for, as we said IG has been bought by FB in 2012 for 1 billion of dollar and the announcement was made by the FB CEO himself on his FB profile.
The announcement of the acquisition was made by Mark Zuckerberg, the co-founder of FB, in a short statement published on his profile. Zuckerberg explains that IG will continue to be designed and developed as a separate application from FB and can also be used with other social networks, as is already the case with Twitter.
‘We plan to keep the ability to share photos on other social networks such FB, the ability to not share them on FB if you don’t want to, and the ability to follow new people and be followed separately from friends on FB.” On IG’s official blog, former IG CEO Kevin Systrom assured that the app “will continue to be the same one you’ve come to love”.
Of course things may change as new IG features and other systems are added to better integrate IG with FB’s services. Are you still wondering on how much did Facebook buy Instagram: 1 billion of dollars man and remember that IG still offers the creation of various types of profiles, depending on the objective you want to achieve or on your needs and preferences, and each profile has different characteristics according to the purpose it is intended for.
How much did Facebook buy Instagram: Why FB bought IG
Your question was Did Facebook buy Instagram and we said more than one time yes. But we didn’t say yet WHY FB decided to buy IG at some point in 2012.
IG has based part of its success on the possibility for users to share entire photo albums with their friends directly online. About 250 million new photos are uploaded to FB every day, but since the introduction of this possibility, things have remained largely unchanged: you can add likes, tags to identify people in the photos, comments and little else.
When did Facebook buy Instagram? back in 2012, just 2 years after IG was born and if you are still wondering on how much did Facebook buy Instagram for as we said few times it was a 1 billion deal that was probably the biggest of this era about digital market, no change for those who have already downloaded the two apps, but the rebranding will instead be visible within the apps and for those who will search for them in the app stores.
It is not clear whether the idea could be linked to the Ftc investigation, which is investigating acquisitions made in the past by the social network as part of a potential antitrust investigation against it, but the timing could raise some questions and there are no effective systems for personalising images and adding artistic effects like those offered by IG. The acquisition of the company will allow the social network to use solutions similar to those of the application, without patent problems, also in its own system for managing users’ photos and, once again, for one last time, all of this did you know how much did Facebook buy Instagram: 1 billion of dollars.
Conclusion
Let’s close this article titled Did Facebook buy Instagram with a fact: FB is preparing to rename IG and Whatsapp. According to reports by several international sites – and subsequently confirmed by Menlo Park – the idea of the social network is to add ‘from FB’ to the names of the two apps, clearly specifying that it is the owner and we can understand his choice after he spent “just” 1 billion of dollars for IG: let’s say he is the owner so far, he bought it and he can change the name as he likes, isn’t?
In the future the bonsai social network of square photos could become a real periscope in people’s lives, telling the stories of its users on video, more and more streaming and more content created at home but also distributed by broadcasters. The biggest unknown is the ability to monetise access and create a sufficiently structured profile market to make possible the double-digit earnings that investors, especially American ones, expect.
We think we answered few times on your main question on when did Facebook buy Instagram and how much did Facebook buy Instagram for. Remember that IG is a social network dedicated to sharing and publishing photos and videos: IG users have a personal profile on which they upload photos and videos, thus sharing moments from their day with people in their network (followers).
As a popular platform, IG has not only become a communication channel but also a marketing tool in recent years and lots of influencer, VIP and famous people use IG to sponsor their products and services and it has become one of the best marketing tool in Internet and if you want to try to be the next influencer just come over our blog and get more guides.
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